There is much research that demonstrates that women's life structures are different to men. Events such as taking a career break to have a family, getting divorced or caring for elderly relatives can all impact a woman, not only emotionally but also financially. If you also take into account the fact that there is still a significant gender pay gap in women over forty, it is easy to understand why women are retiring with 40.3% less pension wealth than their male counterparts (Achieving Gender Equality in Pensions, Prospect 2020). Women's longer lives mean that women actually need more money than men in order to fund what is likely to be a much longer retirement. 

Regardless of age, it is never too late for a woman to take control of planning for her financial security. There is plenty to do. The key is to get organised and get expert help as soon as possible. 

Flora helps a range of women with a variety of differing circumstances including: 

• Women who have relied entirely on their partners for their finances, who suddenly find they are single – perhaps widowed or divorced. Flora helps educate them about current and savings accounts and investments and how they work.
• Extremely busy High Net Worth women. Clients include high earning “Forbes Women” who need a value-add service. Flora helps them with tax planning, shares and all aspects of short, medium and long-term financial planning. As part of the planning, Flora can make sure they are aware of available allowances and how to work within them, which can be restrictive for high earners. Flora will also liaise and work with their professional advisers and save them time. Flora becomes a trusted advisor member of their team. In short, Flora provides a proactive tailored end-to-end finance solution for women, their families and lifestyle.

Providing a specialist service for women is an area of work Flora is passionate about. As a result, she has been shortlisted as a Finalist for two awards for the ‘Women in Financial Advice Awards 2021’ for her services in this field.