Flora is an accredited member of the Society of Later Life Advisers. The Later Life Adviser Accreditation is the recognised benchmark for advice skills for advisers specialising in the older client sector. The Later Life Adviser Accreditation (LLAA) is the established industry Gold Standard for those advising in the later life market. In addition to being a stand-alone award, it is also the basis of membership of the Society of Later Life Advisers (SOLLA).

Flora decided to specialise in the older client sector after seeing her grandmother suffer moments of confusion and memory loss.  Her grandmother would get frustrated and upset because of it. People around her thought it was because “she was just very old”, but Flora instinctively felt this was not the case and wanted to help. We also saw a rise in our clients asking about their elderly relatives who had similar issues and they did not know what to do or who to turn to.